Defend Main Street

We’re the #1 firm to sell your trades or essential services business with – $630MM+ sold, 81 deals in 2025, zero upfront fees, we only get paid when you accept a deal.

Industries We Focus On

  • Landscaping
  • Pool Maintenance
  • Access Controls
  • Elevator Repair
  • Moving
  • Fleet Services
  • Water treatment
  • Construction Materials
  • Snow
  • Transportation
  • Pest Control
  • Fire Safety
  • Waste & Environmental
  • Insurance
  • Cleaning
  • Window, Door, Crawlspace, Basement, Attic
  • Laundry
  • Traffic
  • Flooring
  • Manufacturing
  • HVAC, Plumbing & Electrical
  • Accounting
  • Septic
  • Wealth Management
  • Drilling & Pump
  • Distribution
  • Propane, Oil
  • Paving, Asphalt
  • Youth Sports & Activities
  • Recycling
  • Roofing & Gutter
  • Restoration
  • Property Management
  • Fencing
  • Generator Services
  • Packaging
  • Demolition
  • Street Sweeping
  • Engineering
  • Irrigation

…and other residential & commercial service verticals

As featured in

Were #1 For a Reason

Stats that matter to you. When buyers complete in a real process, valuations move in your favor.

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Up to 50% higher offers —
when buyers compete, valuations move.

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30 Days to First Offer. Speed creates leverage. Leverage creates value.

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$0 Upfront Fees. Success fee only. No retainers. No excuses.

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100× More Buyers. Every buyer that matters. None that don’t.

The Old Way

  • A buyer reaches out directly and low-balls you — no process means no competition
  • Or an inexperienced broker runs your deal against private equity’s Ivy League brains

The Advisory Way

  • A full competitive process — every buyer that matters, driving offers up to 76% higher

  • We know exactly how PE prices, structures and closes — and we use it for you

Before The Advisory, Main Street had no real advocate.

Founders were stuck choosing between two bad options.

01

A buyer reaches out directly

Offering below-market prices (That they will try to convince you is fair), because when there’s no process, there’ no competition. That is how sellers end up accepting low ball offers

02

An uneducated business broker

Most likely (Ex-Real Estate Agent)— who doesn’t understand private equity, consolidation trends, or how to run a real deal process against private equity’s ivy league brains and funny money games.

Up to 50% Higher Offers: When buyers compete, valuations move.

Just ask our past clients. Buyers don’t overpay in one-on-one conversations — they overpay when they’re competing. We manufacture competition by bringing every relevant buyer to the table at the same time, on the same timeline, with the same information. The result is higher valuations, better terms, and real negotiating power for founders.

Customer Video Testimonials

AAA PLUMBERS

BUG BROS PEST

GANNON PEST CONTROL

Recent reading & what we're sharing.

Want to understand the full sale process? Start by reading Essential Playbook—our weekly newsletter breaking down every stage of selling an essential services business, from prep to close.

Latest from the essential playbook

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M&A: HVAC, Plumbing, & Electrical

Learn how essential service sellers can protect their wealth post-close using robust deal structures, indemnity caps, and strategic rollover protections at 5-10x EBITDA.

M&A: HVAC, Plumbing, & Electrical

Beyond the balance sheet lies the hardest part of a sale: letting go. Discover the psychological reality of exiting your business and how to prepare for life after the wire.

M&A: HVAC, Plumbing, & Electrical

Planning a business exit? Discover an actionable 12-month roadmap to optimize operations, drive profitability, and capture a premium 5-10x EBITDA valuation at the closing table.

M&A: HVAC, Plumbing, & Electrical

Wondering what your security company is worth? This comprehensive valuation guide breaks down current industry multiples, key revenue drivers, and how to secure a premium exit.

Latest on TikTok

@oliverbogner

Real-time commentary on M&A activity, valuation trends, and operator insights across the trades.

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Daily

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M&A • Trades

Latest on YouTube

The Advisory Investment Bank

Short-form video on M&A activity, valuation trends, and operator insights across the trades.

Latest on LinkedIn

The Advisory Investment Bank

Long-form posts on M&A activity, valuation trends, and operator insights — published periodically.

What The Advisory Community Has To Say

Who We Serve

Sell with confidence, our sector expertise and buyer network deliver stronger offers, every time.

Landscaping

Pool Maintenance

Access Controls

Elevator Repair

Moving

Fleet Services

Water Treatment

Construction Materials

Snow

Accounting

Pest Control

Fire Safety

Waste & Environmental

Cleaning

Window, Door, Crawlspace, Basement, Attic

Laundry

Traffic

Loading Dock

Manufacturing

Insurance

HVAC, Plumbing & Electrical

Septic

Transportation

Drilling & Pump

Distribution

Propane, Oil

Paving, Asphalt

Youth Sports & Activities

Recycling

Wealth Management

Roofing & Gutter

Restoration

Property Management

Fencing

Generator Services

Packaging

Demolition

Street Sweeping

Irrigation

Engineering

Frequently Asked Questions

What is The Advisory?

The Advisory Investment Bank is a FINRA-licensed M&A firm specializing in essential services industries—including HVAC, plumbing, electrical, accounting and other real world businesses. We run a full-service, white-glove sell-side process designed to deliver top-tier terms and maximum valuation for founders. Backed by proprietary AI tools and a curated network of strategic and private equity buyers, we uncover every serious acquirer—so you never leave money on the table. We work for you, the business owner.

We maintain detailed profiles on over 4,500 private equity firms and strategic acquirers actively investing in essential services across the U.S. Our proprietary AI platform analyzes each firm’s strategy, portfolio, acquisition history, behavior, and geographic focus to surface the most relevant, best-fit buyers for your business. On average, our process identifies 1,000+ qualified buyers per deal—far exceeding the reach of traditional M&A firms.

We partner with profitable, founder-led businesses across the essential services landscape—HVAC, plumbing, electrical, fire safety, landscaping, facility maintenance, accounting, and more. Our clients typically generate $2–100 million in annual revenue and have at least 5 years of operating history. If you’re an operator who’s built something in the real world, we’re built to help you sell it right.

We operate on a 100% success-based model—no retainers, no upfront fees, no surprises. You only pay us when your deal closes. It’s that simple. Our incentives are fully aligned with yours from day one.

Once materials are ready, our clients typically receive qualified offers within 30–45 days, thanks to our streamlined process and AI-driven buyer targeting. From accepted offer to closing, expect an additional 60–90 days for buyer diligence and quality of earnings review. In most cases, deals are completed in 90–120 days total.

Ready to unlock the full value of your business?.

Speak with our M&A experts and take the first step toward a faster, more profitable exit.